Gender

Their is nothing like a feminine touch. According to Goffman "women, more than man,are pictured using their fingers and hands to trace the outlines of an object or to cradle it or to caress its surface ( the latter sometime under the guise of guiding it), or to a " just barely touching" of the kind that might be significant bodies. This ritualistic touching is to be distinguished from the utilitarian kind that grasps, manipulates, or holds:" Even in the 80's and today, the touch of a women is like the symbol of beauty. Most ads use female to advertise the male product.